Creative Projects Portfolio

Billy F. Gibbons of ZZ Top • Los Angeles, CA • Senior Graphic Designer | Package Designer • 2010 – Present
Branding Project for Barber Entertainment

Contracted on a per project basis by Suretone Management, Barber Entertainment and/or Billy F. Gibbons of ZZ Top to design for Billy Gibbons of ZZ Top and Mick Fleetwood of Fleetwood Mac. Received national attention for custom fonts, guitar art and product packaging. Created album art, show posters and merchandise, VIP marketing materials. Recreated lost original artwork for ZZ Top’s Antenna Tour. Created CD covers and various designs for ZZ Top and Moving SIdewalks. Created book cover designs and edited photographs for print in Mick Fleetwood’s autobiography.

Holoma Product Development • Miami, FL • Product Developer, Senior Graphic Designer • 2108 to Present

Design products, logos and packaging for consumer goods found in several nationwide retailers. Unreleased products are under a non-disclosure agreement, therefore the above photo is a representative Holoma product design.

Gamer World News Fox News
Gamer World News Entertainment • Los Angeles, CA • Senior Graphic Designer • 2016

Retained by CEO to create branding and logo design for their multi-million-dollar world-wide gaming and eSports entertainment and news media outlet. Gamer World News is now the go-to source for all gaming and eSports news worldwide.

Good Dog Pet Ranch Amarillo Texas
Good Dog Pet RanchAmarillo, TX • Brand Manager, Senior Graphic Designer, Web Developer  • 2018 – Present
Contracted to create luxury brand for Amarillo’s newest and most advanced pet lodging. Designed logo, branding standards, digital, print, tv graphics and marketing collateral. Managed web development, content, marketing campaigns, events and social media branding.

Industry Fund Technologies
Industry Fund Technologies • Miami, FL • Senior Brand Manager, Senior Graphic Designer • 2019
Project contract partnering with CEO on marketing and branding for multiple commercial real estate clients. Hired marketing manager and co-managed marketing department to develop brand standards and marketing campaigns. Created graphics for digital, print graphics for potential investor documents, multiple partner websites and social media accounts. Designed signage for high-rise commercial properties, photographed commercial properties for use in web and print collateral. Over $4 million in capital raised in under two months as a result of the project. Total graphic files created in 6 weeks: 9,284.

Audio Fusion Branding
Audio Fusion Systems  • Austin, TX • Brand Manager, Web Designer • 2017
Contracted to manage branding, marketing, advertising, graphic and web design, trade show design and strategy, press relations, social media campaigns, photo and video shoots for the beta version release of the patent-pending AudioFusion™ software at the 2017 Summer NAMM Trade Show. Total graphic/video files created in four months: 12,482.

Sky Flask Packaging Mock-up
Sky Flask • Amarillo, TX • Brand Manager, Graphic & Web Designer, Package Designer • 2014 – Present
Contracted on a per project basis to develop packaging and branding for their TSA approved alcoholic flask designed for air travel. Worked closely with CEO and Product Developer to design packaging, marketing collateral and graphics for social media and e-commerce website.

V-Grips • Savannah, GA • Graphic & Web Designer, Sales Consultant • 2015 to 2016
Consulted with product designer on branding, graphic design, messaging, product design and packaging. Designed and created content for WordPress e-commerce website and social media. Attended and created marketing materials for industry trade shows.

Best of Show
SmartDog Services Austin, TX • Brand Manager, Graphic & Web Designer • 2005 to 2015
Retained full-time for to partner with new CEO on a rebranding and marketing campaign that resulted in a 400% increase in sales in two years. Designed “Best of Show” trade show booth and marketing collateral. Designed 30+ service logos, marketing materials, animated videos and presentations. Designed website to include merchandise sales of the “Oracle Is Easy” slogan which is still wildly popular in the industry. Transformed work culture and morale with office interior redesign and branded team building activities. Once rebrand project was complete transitioned to part-time retainer to maintain brand standards and establish full-time marketing department. Transitioned to special project contracts once the marketing department was fully functional.

Karen has a unique gift for capturing the essence ofcommunication in a visual form. She has the ability to translate anuanced phrase “make it seem trustworthy” and translate it into aclean, succinct, graphical format that embodies thosecharacteristics. She is hip, cool and creative – and so is her work. – Scott Elequin, CEO

Zero Wait-State Rebranding Project
Zero Wait-State • Austin, Texas • Brand Manager & Graphic Designer • 2008 to 2014
Retained full-time to partner with CEO and Sales VP on creative direction during rebranding which resulted in a 200% increase in profits in one year. Wrote content during a large Joomla to WordPress migration with over 100 custom-coded pages. Designed graphics and messaging for corporate logos, product logos, trade show displays, presentations, infographics, books, videos, print and social media. Gave presentations and trained employees on brand standards.

The Touch Agency Dripping Springs, TX • Graphic & Web Designer • 2010 to 2014
Contracted per project to design packaging for several natural food products, designed magazine ads, print collateral, digital ads, training seminar materials. Designed website and graphics for natural foods marketing podcast. Partnered with CEO on brainstorming sessions and client pitch presentations. Installed and designed websites using WordPress, CSS, HTML5, JavaScript. All work under a non-disclosure agreement.

Karen Chisholm • Austin, TX • Recording Artist, Songwriter • 2004 to 2015

  • Wrote, recorded and performed original, award-winning songs including 3 albums.
  • Wrote, directed, edited and appeared in 10 music videos.
  • Conducted radio interviews, performances, magazine, web and newspaper interviews.
  • Booked tour in over 20 states, wrote press releases and managed public relations and publicity for tours, album releases, shows and events.
  • Graphic design for marketing materials and album packaging, managed fan engagement and wrote content for website and marketing.
  • Directed full-production theatre show featuring special effects, lighting and choreographed videos and talent from The Voice.

[ About Me ]

I am a creative freelance professional specializing in art direction, brand management, web and graphic design with 15 years of experience creating for a wide variety of industries and creative marketing agencies. Award-winning rebranding projects have resulted in an increase in sales from 100% to 400% within two years for multiple clients. Currently available for a full-time contract or full-time employment.

[ Industries ]

B2B & B2C | Investment Firms | Real Estate Firms | Software and High-Tech Companies | Oracle Consulting | Retail | Grocery Store Products | eSports and Gaming | Health Food Products | Ad Agencies | Marketing Agencies | Entertainment | Home & Office Decor Products | Household Products

[ Expertise & Skills ]

Art Direction | Brand Management | Project Management | Digital & Print Graphic Design | UX/UI Design | Web Design | Product Development & Package Design | Marketing | Video & Audio Production | Trade Show Marketing | Social Media Management | Budget Management |
Event Planning | B2B & B2C Customer Service | Content Creation | Press Releases | Leadership | Presentation | Public Speaking | Training

[ Select Accomplishments ]

  • Rebrand for mid-size Oracle consulting firm resulted in a 400% sales increase in two years.
  • Rebrand for a mid-size high-tech firm resulted in a 100% increase in sales in under one year.
  • Trade show strategy resulted in “Best of Show” for most prestigious trade show in industry.
  • Received national attention for branding and package design for Billy F. Gibbons of ZZ Top.
  • Package and product designs found in nationwide retail stores.

[ Education ]

Bachelor’s Degree in Advertising | University of Texas | Dean’s List & Honor Roll
Associates Degree in UX/UI Design | ACC | Honor Roll | Expected Graduation 2019

Creative Career Development ]

I graduated with honors from The University of Texas with a degree in Advertising and I  attend classes at night pursuing a degree in UX/UI Design. I started my career working for an ad agency, a publishing company and managing an in-house marketing department for a large real estate firm. Eventually I transitioned to freelance work so I could continue to work for each of those clients as well as bringing in new ones. Since then, I’ve done it all. From large corporate image rebranding projects and award-winning trade shows to web and package design for over 40+ large and small businesses and even rock stars like Billy F. Gibbons of ZZ Top. I am also an accomplished songwriter, music producer, abstract painter and lover of Peter Pan.

Below are highlights and most recent projects starting with my design studio experiences. I am usually working on projects for more than one client at a time, so the time frames overlap.

[ Hard Skills ]

Creative Direction, Project Management, Messaging, Branding, Logo Design, Graphic Design, Web Design, UX/UI Design, Product & Services Development, Package Design, Social Media Management, Marketing Campaigns, Trade Show Displays and Logistics, Video Editing & Production, Photography, Copywriting.

[ Soft Skills ]

Leadership, management, multi-tasking, creative problem-solving, team collaborating, brainstorming, time-management, self-motivation, and self-confidence. Friendly, effective communicator, big picture thinker, trend predictor, and trend setter.

[ Tools ]

Advanced skills in Adobe Creative Suite including Illustrator, Photoshop and InDesign. Advanced skills CorelDraw and other client requested design tools. Intermediate UX/UI skills using Adobe XD and Sketch. Advanced skills using WordPress, HTML/CSS, Bootstrap, and JavaScript. Advanced skills in video production using Final Cut Pro. Advanced skills using Microsoft office, Google products and many more client requested platforms.

Links ] • Portfolio • LinkedIn

Contact ]

Please fill out the form below or give me a call. I’ll get back to you right away.